Programmatic Media Specialist

We’re excited to support our client in the search for a dedicated Programmatic Media Specialist to join their growing team. Our client is a licensed and fast-growing Multi-Asset CFD Broker, known for fostering a dynamic and inclusive work environment. Committed to excellence and innovation, the company is building a strong team of professionals to drive its global expansion. This is a fantastic opportunity to be part of a forward-thinking organization and contribute to its continued success.

Job Responsibilities

  • Define and implement an end-to-end programmatic strategy, including selecting DSPs (DV360, Amazon DSP, etc.), establishing best practices, and building operational workflows.
  • Lead the initial setup of campaign tracking, attribution models, reporting frameworks, and audience segmentation strategies.
  • Build and launch performance-driven programmatic campaigns across channels, ensuring alignment with business goals and ROI targets.
  • Monitor and optimize campaigns daily using a data-driven approach to exceed KPIs and continuously improve performance.
  • Develop advanced audience strategies leveraging both first- and third-party data, including segmentation, testing, and refinement.
  • Create internal documentation, workflows, and training materials to standardize processes and support scalability.
  • Deliver weekly and monthly reports with deep performance insights and clear, actionable recommendations.
  • Collaborate closely with Creative, Analytics, and Product teams to develop impactful campaign assets and messaging.
  • Stay up to date with trends in ad tech and programmatic media to adopt innovative tools and tactics.
  • Manage relationships with DSP representatives, media partners, and third-party vendors to ensure optimal terms and premium inventory access.

Job Requirements

  • 3+ years of experience in programmatic media buying, with a proven record of running high-performing campaigns.
  • Experience setting up programmatic operations from scratch, including platforms, reporting, and processes.
  • Strong understanding of RTB, audience targeting strategies, and cross-channel campaign management.
  • Hands-on experience with DSPs such as DV360, Amazon DSP, The Trade Desk, or similar.
  • Data-driven with strong analytical skills and familiarity with attribution models and optimization levers.
  • Experience with A/B and multivariate testing frameworks.
  • Strong communication and stakeholder management skills.
  • Fluent in English; additional languages are a plus.
  • Entrepreneurial mindset: comfortable working in a fast-paced environment, wearing multiple hats, and building systems that scale.

Package

  • Competitive Remuneration
  • Annual Leave: 17 Days (1st year), 19 Days (After 1 year), 21 Days (After 2 years).
  • Competition allowances
  • Medical Insurance
Job Category: Marketing
Job Type: Full Time Hybrid
Job Location: Malaysia

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