We’re excited to support our client in the search for a dedicated Programmatic Media Specialist to join their growing team. Our client is a licensed and fast-growing Multi-Asset CFD Broker, known for fostering a dynamic and inclusive work environment. Committed to excellence and innovation, the company is building a strong team of professionals to drive its global expansion. This is a fantastic opportunity to be part of a forward-thinking organization and contribute to its continued success.
Job Responsibilities
- Define and implement an end-to-end programmatic strategy, including selecting DSPs (DV360, Amazon DSP, etc.), establishing best practices, and building operational workflows.
- Lead the initial setup of campaign tracking, attribution models, reporting frameworks, and audience segmentation strategies.
- Build and launch performance-driven programmatic campaigns across channels, ensuring alignment with business goals and ROI targets.
- Monitor and optimize campaigns daily using a data-driven approach to exceed KPIs and continuously improve performance.
- Develop advanced audience strategies leveraging both first- and third-party data, including segmentation, testing, and refinement.
- Create internal documentation, workflows, and training materials to standardize processes and support scalability.
- Deliver weekly and monthly reports with deep performance insights and clear, actionable recommendations.
- Collaborate closely with Creative, Analytics, and Product teams to develop impactful campaign assets and messaging.
- Stay up to date with trends in ad tech and programmatic media to adopt innovative tools and tactics.
- Manage relationships with DSP representatives, media partners, and third-party vendors to ensure optimal terms and premium inventory access.
Job Requirements
- 3+ years of experience in programmatic media buying, with a proven record of running high-performing campaigns.
- Experience setting up programmatic operations from scratch, including platforms, reporting, and processes.
- Strong understanding of RTB, audience targeting strategies, and cross-channel campaign management.
- Hands-on experience with DSPs such as DV360, Amazon DSP, The Trade Desk, or similar.
- Data-driven with strong analytical skills and familiarity with attribution models and optimization levers.
- Experience with A/B and multivariate testing frameworks.
- Strong communication and stakeholder management skills.
- Fluent in English; additional languages are a plus.
- Entrepreneurial mindset: comfortable working in a fast-paced environment, wearing multiple hats, and building systems that scale.
Package
- Competitive Remuneration
- Annual Leave: 17 Days (1st year), 19 Days (After 1 year), 21 Days (After 2 years).
- Competition allowances
- Medical Insurance
Job Category: Marketing
Job Type: Full Time Hybrid
Job Location: Malaysia