On behalf of our client, we are seeking a Media Buyer to plan, negotiate, and purchase advertising space across both digital and traditional platforms. The ideal candidate will have a strong understanding of the Forex/CFD industry, excel in data-driven decision-making, and thrive in a fast-paced, dynamic environment.
Job Responsibilities
- Research and identify the most effective media channels for Forex/CFD audiences, including programmatic, social media, display, and performance marketing platforms.
- Develop and execute media buying strategies aligned with company’s marketing goals and budget.
- Negotiate competitive rates with media vendors to maximize ROI.
- Collaborate with the creative team to ensure ad assets align with campaign objectives and comply with industry regulations.
- Implement and manage retargeting and lookalike audience strategies to improve customer acquisition.
- Continuously optimize media placements and bids to ensure campaign efficiency and effectiveness.
- Provide regular reports on campaign performance with actionable insights for improvement.
- Stay updated on media trends, competitor activities, and the latest advertising technologies to maintain a competitive edge.
- Research Forex/CFD audience behaviors to refine targeting and channel strategies.
Job Requirements
- 3+ years of experience as a Media Buyer or in a similar role, preferably within the Forex or financial services industry.
- Proven track record in managing budgets and delivering high ROI media campaigns.
- Strong negotiation and communication skills.
- Advanced analytical skills with proficiency in performance tracking tools.
- Expertise in audience segmentation, retargeting, and programmatic advertising.
- Proficiency in Google Analytics, Excel, and campaign management tools.
- Familiarity with affiliate platforms and CRM systems is a plus.
- Detail-oriented, proactive, and results-driven.
- Ability to manage multiple campaigns and meet tight deadlines.
- Passion for staying ahead of industry trends and best practices.
Package
- Competitive salary with performance-based bonuses.
- 13th salary.
- Opportunity to work with a leading global forex company.
- Professional development and training opportunities.
- A collaborative, innovative, and inclusive work environment.
Job Category: Marketing
Job Type: Full Time
Job Location: Limassol