On behalf of our client, we are seeking a results-driven Digital Marketing Specialist to oversee and optimize pay-per-click (PPC) campaigns. This role focuses on driving qualified traffic, improving conversion rates, and maximizing ROI. The ideal candidate will have extensive experience with Google Ads and other paid platforms, along with a strong understanding of the Forex/CFD industry.

Job Responsibilities

• Plan, execute, and manage high-performing PPC campaigns across Google Ads, Bing, and other platforms.
• Conduct in-depth keyword research, competitive analysis, and bid management to optimize ad performance.
• Create and test compelling ad copy and A/B test landing pages to maximize CTR and conversion rates.
• Monitor and manage PPC budgets to ensure cost-effectiveness and alignment with campaign goals.
• Provide regular reporting on spend, performance metrics.
• Utilize advanced Google Ads features such as Smart Bidding, Audience Segments, and Ad Extensions to enhance campaign performance.
• Set up and manage Display, Search, Shopping, and YouTube campaigns as required.
• Leverage retargeting and remarketing strategies to re-engage potential clients and maximize customer acquisition.
• Track and analyze campaign performance using Google Analytics, Google Ads, and other tools.
• Generate actionable insights to refine targeting, bidding strategies, and ad creatives.
• Continuously monitor and adjust campaigns for optimal performance and ROI.
• Work with the broader digital marketing team to ensure seamless integration of PPC campaigns with SEO, content marketing, and social media strategies.

Job Requirements

• Bachelor’s degree in marketing, Business, or a related field.
• 3+ years managing PPC campaigns with a proven track record of success, ideally within the Forex or financial services industry.
• Expertise in Google Ads (certification preferred).
• Hands-on experience with analytics platforms such as Google Analytics, Google Tag Manager, and data visualization tools.
• Advanced knowledge of PPC best practices, keyword research tools, and campaign optimization.
• Strong analytical skills with the ability to interpret data and present actionable recommendations.
• Excellent verbal and written communication skills.

Package

• Competitive salary with performance-based bonuses.
• 13th salary.
• Opportunity to work with a leading global forex company.
• Professional development and training opportunities.
• A collaborative, innovative, and inclusive work environment.